Zermatt Unplugged – pure and honest ! The Westside shopping and experience center is a main partner of the prestigious Zermatt Unplugged music festival. It is one of the most famous music festivals in Europe. In the 9th edition of Zermatt Unplugged, more than 50 concerts were held on 13 stages. Besides James Morrison, Juanes, Simple Minds, Chris Cornell, Angus et Julia Stone, Lisa Stansfield, Xavier Rudd, Alex Clare, John Oerding, Andrew Roachford and Les Touristes many other artists appeared. As in the previous year, we realized the products for Westside as a main partner :
Perfect promotion – We created a white-transparent sunglass with 4c imprint and a matching sun protection as distribution items. For the promotion at the main tent and on the mountain, a wooden deckchair was made in an attractive mountain-design. Thanks to the sunshine, it was once again an unforgettable event.
The VIP gift – because the VIP gift 2015 was a complete success (bath towel in trendy collegebag), we realized 2 bath towels in 2016. The challenge was to combine 3 types of techniques: The sun rays were realized in Jacquard-technique, the mountain was realized as a relief-weaving and the branding was made by embroidery. In combination, an exclusive bath towel was created – exactly matching the topic.